What is Research Intel?

Research Intel is a leading UK-based research recruitment agency that specializes in connecting businesses with the right participants for UX research, usability testing, accessibility research, and more. They provide end-to-end recruitment services to help drive your research projects forward.

How does participant recruitment work at Research Intel?

Research Intel uses a database of over 400,000 participants to match the right people to your research needs. They tailor each recruitment campaign to your specific project, whether it's user research, surveys, or remote insights.

What types of research does Research Intel support?

Research Intel supports a wide range of research methodologies, including user research, usability testing, accessibility research, surveys and online tasks, and business research. They ensure participant recruitment and data collection align with your project's unique needs.

How do you ensure the quality of participants?

All participants are thoroughly vetted to ensure they meet the project criteria. Research Intel conducts detailed screenings and works closely with clients to understand their ideal participant profile, ensuring high-quality and relevant insights.

What makes Research Intel different from other recruitment agencies?

Research Intel is exclusively focused on research recruitment, providing a personalized service and targeted recruitment campaigns. They also manage all legal requirements and NDAs so clients can concentrate on research, not logistics.

Do you handle the regulatory and legal requirements?

Yes, Research Intel ensures GDPR compliance and manages all necessary legal documentation including NDAs and data protection protocols during participant recruitment.

How long does the recruitment process take?

The timeline varies depending on participant criteria and project scope, but typically takes anywhere from a few days to a few weeks. Research Intel provides updates throughout the process to ensure a smooth experience.

How can I get started with Research Intel?

You can get started by contacting Research Intel directly or requesting a quote. Their team will walk you through the recruitment process to help find the right participants for your research project.

Case Study: Enhancing Guest Experience for Found Hostel

Overview

Found Hostel, a fresh entrant to Bath’s vibrant hospitality scene, aimed to distinguish itself from competitors by gaining in-depth insights into guest experiences. To achieve this, we executed a research model where students stayed at several rival hostels, providing Found Hostel with crucial data on various aspects of the guest experience.

Discoveries

Research Objectives

Assess Cleanliness Standards
Evaluate Value for Money
Analyse Pricing Strategies
Examine Service Quality
Explore Unique Offerings

Methodology

Our approach involved students staying anonymously at selected competitor hostels. They evaluated the following aspects:

Cleanliness
Value for Money
Pricing
Service Quality
Unique Features

Client Insights

Cleanliness Standards

Clients found that competitors generally maintained high cleanliness standards, although there were inconsistencies in the frequency of cleaning. Found Hostel is advised to implement a consistent cleaning schedule to ensure high standards are met across all areas.

Value for Money

Guests perceived better value at competitors where additional amenities like free breakfast and leisure facilities were offered. Clients are encouraged to enhance their service offerings to increase perceived value, potentially including similar value-added services.

Pricing Strategies

Pricing varied among competitors, with some offering significant discounts for longer stays or early bookings. Found Hostel could benefit from adopting flexible pricing models and promotions to appeal to a broader audience.

Service Quality

Competitors excelled in providing personalised service and engaging guest interactions. Clients should focus on improving staff training to deliver exceptional service and create a welcoming atmosphere for guests.

Unique Offerings

Competitors featured unique elements such as themed rooms and local partnerships. Incorporating distinctive features or experiences could help Found Hostel stand out and attract more guests.

Recommendations

Based on these findings, found Hostel was able to action:

Enhance Cleanliness Protocols: Implement a rigorous and consistent cleaning schedule.
Increase Value Offerings: Add amenities and services that enhance perceived value.
Adopt Flexible Pricing: Introduce dynamic pricing and promotional strategies.
Improve Service Quality: Invest in staff training to provide exceptional service.
Incorporate Unique Features: Develop distinctive features to differentiate from competitors.

Conclusion

The insights gained from this research provide Found Hostel with a clear roadmap for enhancing guest experience and positioning itself competitively in the market. By addressing these areas, Found Hostel is well-positioned to attract and satisfy guests, ensuring long-term success in Bath’s competitive hospitality landscape.

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